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THESIS

Hometown Pride: The Medi(a)tion of a
Community's Identity

Mailbox

Abstract

My study examines how the community newspaper of Silverton, Oregon, helps to construct the cultural identity of the town’s residents as being a part of a small-town American community. The citizens of Silverton generally hold the Silverton Appeal-Tribune in high esteem, despite complaints about lack of coverage, improper grammar, and missed deliveries. Although the newspaper itself (as a product) may construct the identity of the Silvertonian culture, those who produce the newspaper are actors in the same community that is portrayed. Therefore, it is the actors behind the Appeal-Tribune that construct not only the cultural identity of other residents in the town, but also their own. Viewed through the lens of practice theory, the Silverton Appeal-Tribune becomes a channel of communication between the news reporters and the community. This study takes an actor-based approach, examining not only those who consume the product, but also those who construct it and perpetuate the town’s culture.

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danielle m. kuehnel © 2008